The word is MOTHERS. That's M-O-T-H-E-R, MOTHER. Say it:
"Mother."
I can't hear you! Say it louder!
"Mother!"
I SAID I CAN'T HEAR YOU. I WANT TO HEAR SOME NOISE. SAY THE WORD, NOSE-WIPES! OR I'LL TAKE YOUR CUTE "MOM MOM MOM" AD CAMPAIGNS AND HEADLINES AND ANNOUNCEMENTS AND ROLL THEM UP AND STUFF THEM WHERE THE SUN DON'T SHINE!
"MOTHER!!!! Please don't hurt us, sir-- we mean ma'am!"
That's better.